Life cannot exist without water. But in many places water is in scarce supply. Or is too contaminated to use. Or is unpredictably abundant, eroding livelihoods and scouring landscapes through incomprehensible floods. We protect what we value. And though water is essential to survival, for most of us water lacks value; few know the source of their water beyond the tap. Source of You changes that.
Source of you educates, inspires, and moves new audiences to understand where their water comes from through media, storytelling, and sharable content as a vital step toward valuing water and fresh water conservation.
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