Blue Media Lab: Experiments in Storytelling

In 2015, and again in 2016, the World Economic Forum declared the water crisis to be the number one threat facing the world today. Despite this, most of us are completely unaware that the water crisis even exists.

It’s time to wake up to the water crisis and to create the demand for a better future. Blue Media Lab believes the best way to do this is through powerful stories delivered across mass media.

Blue Media Lab will surface the most effective narratives for telling this story and driving change. The purpose is to inspire and then activate large global audiences to the dangers of — and solutions for — the global water crisis.

In 2020, two ideas incubated by Blue Media Lab have since become PBS miniseries (The Age of NatureThe Molecule That Made Us).

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